If you’re looking for straightforward writing that can be easily replicated by ChatGPT, I’m not your scribe. By all means, play chess with it and start World War III. Effective copywriting is great, human storytelling. It doesn’t sell products, it engages emotionally. It inspires us, gets us thinking, and when it’s really cookin’, makes us pee a little. I am fueled by originality, creativity and passion. As a Narrative Manager at Nike, working with a team of amazing copywriters, my common feedback was, “Needs mustard.” Words should leap off the screen and smooch you on the lips.

If they don’t, what’s the fucking point?

I live in Portland, Oregon with my wife, Jenn, and our two back-talking (but lovely) children, Juniper and Jax. I enjoy collecting and watching VHS, collecting and listening to vinyl, and eating vegan.